Privacy Policy

I. An overview of data protection


The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for the data collection on this website?

The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.

How do we collect your data?

Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object tothis analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

II. Data protection in detail This declaration is a translation of an original legal text in German. It is for information purposes only and provided in order to outline the content of the German original. In all matters of interpretation, the German original shall take precedence.

1. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

Steinbeis+Akademie GmbH
Filderhauptstr. 142
70599 Stuttgart
Telefon: +49 (0)30 473914-518

Affected data, purpose, and legal basis for data processing

Even if you only visit our website to read something (i.e. access and view pages), so even if you do not register with us or provide us with any other information, the internet browser used on your end device automatically sends certain information to the server that produces our website. This information is stored temporarily in a so-called log file. If you would like to view our website, no more than the following data is gathered, which we require for technical reasons in order to display our website and ensure that the internet connection remains stable and secure (our legitimate interests in keeping with Art. 6 Para. 1 Point f of the GDPR, the legal basis for processing this data):

  • IP address of the computer requesting access
  • Date and time of access
  • Time zone difference to Greenwich Mean Time (GMT)
  • Subject matter of requested access (specific page, requested file)
  • Access status/HTTP status code (i.e. whether the file was transferred or perhaps not found, etc.)
  • Volume of data transferred
  • Website from which access was requested (referrer URL)
  • Browser used
  • Operating system and front-end
  • Language and version of browser software

We never use this information to work out your personal details.
In addition to the aforementioned information, when you use our website, cookies are stored on your end device. To find out more about cookies on our website, click here. We also use other tools to evaluate how our website is used and optimize the user experience for you. To find out more about these tools, click here.

Withdrawal of your consent for us to process data (Art. 7 Para. 3 GDPR)

Many data processing procedures are only possible with your consent. You may withdraw your consent at any time. To do so, simply send us an email. The legality of data processing before you withdraw your permission is unaffected by your withdrawal of consent.

Right to data portability (Art. 20 GDPR)

You have the right to receive any information we have automatically processed, based on your consent or in order to fulfill a contract, and you may have this sent to you or a third party in a commonly used and machine-readable format. In the event that you request information to be sent directly to other parties, this will only be done insofar as is technically possible.

Access, rectification, restriction, deletion (Art. 15, 16, 17, 18 GDPR)

In accordance with applicable statutory provisions, you have the right at any time to obtain information on any personal data concerning you, its origin, who receives it, and the purposes of processing such data, and if applicable you have the right for this information to be rectified, restricted, or deleted. To find out more or ask any other questions relating to personal data, you can contact us at any time at the address shown in the About/Legals section of this website.

Right to lodge a complaint with a supervisory authority (Art. 77 Para. 1 GDPR)

In the event of a data protection infringement, parties have the right to lodge a complaint with the supervisory authority or seek support from another authority. The regulatory authority responsible for data protection issues in Germany is the state data protection commissioner of the federal state in which our company is headquartered. A list of data protection commissioners and their contact details can be found by clicking on the following link:

Deleting data and length of storage

The data we store is deleted as soon as it no longer fulfills the purpose for which it was intended and there is no statutory reason to not delete it. In the event that user data cannot be deleted, because it is needed for other, legally permissible reasons, its distribution will be limited. In other words, data is locked and not processed for other purposes. This applies, for example, to user data that must be kept for legal reasons relating to trade or tax law.

Sharing of personal information

Your personal information is not shared with third parties for purposes other than those listed below.
We only pass your personal information on to third parties if:

  • You have given us your express permission to, subject to Art 6. Para. 1 Line 1 Point a of the GDPR.
  • Sharing is required according to Art. 6 Para. 1 Part 1 Point f of the GDPR in order to protect the legitimate interests of us or third parties and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data.
  • There is a legal obligation for sharing information subject to Sect. 6 Para. 1 Part 1 Point c of the GDPR.
  • It is legally permissible for the performance of a contract with you subject to Sect. 6 Para. 1 Part 1 Point b of the GDPR.

Data is only transferred to non-member countries if there are suitable data protection instruments in place, the data subject has given their permission to do so, or other legal permission has been granted.


SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

2. Data protection officer

Statutory data protection officer

We have appointed a data protection officer for our company:

Udo Wenzel
c/o Steinbeis+Akademie GmbH
Filderhauptstraße 142
70599 Stuttgart

You can contact our data protection officer at any time with questions about our data protection.

3. Data collection on our website


Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

4. Analytics and advertising

Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Browser Plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link :

Objecting to the collection of data

 You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.
For more information about how Google Analytics handles user data, see Google's privacy policy:

Outsourced data processing

We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

5. Newsletter

Newsletter data

If you would like to receive our newsletter, we require a valid email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive this newsletter. No additional data is collected or is only collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1) (a) DSGVO. You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time, e.g. through the "unsubscribe" link in the newsletter. The data processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. email addresses for the members area) remain unaffected.

6. Plugins und Tools

Web Fonts

For uniform representation of fonts, this page page uses web fonts provided by  Monotype Imaging. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose your browser has to establish a direct connection to Monotype Imaging servers. Monotype Imaging thus becomes aware that our web page was accessed via your IP address. The use of Monotype Imaging Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about Monotype Imaging Web Fonts can be found at

Google Maps

This page uses Google Maps via an application programming interface (API). The provider of this service is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, your IP address needs to be stored. This information is normally sent to a Google server in the United States, where it is stored. The provider of this website page has no influence over this data sharing.

We use Google Maps services to add appeal to the presentation of our online offering and make it easier to find locations shown on the website. This is a legitimate interest in keeping with Art. 6 Para. 1 Point f of the GDPR.

For more information on how user data is used, refer to the Google data privacy policy: https://­­/intl/de/­policies/­privacy/.

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